Competing against established brands to drive WynnBET to the forefront.
- Program Management & Creation
- Marketing Strategy & Execution
- Campaigns
- Content Creation
- SEO
- CRM Tactics
- Performance Tracking & Reporting
WynnBET, a key division of Wynn Interactive that operates as an online gaming platform partnered with RUKKIS to manage monthly content, ensuring WynnBET stays ahead of its competitors with cutting-edge SEO strategies. RUKKIS engaged to support a number of digital marketing initiatives aimed at creating deeper engagement with players across different segments.
Get in touchCreating relevance within a highly competitive industry.
WynnBet struggled to generate organic search traffic in the highly competitive online gaming industry. To compete with established players, building credibility and topical authority around high-value keywords was critical.
This required creating scalable, SEO-driven content that balanced quality with user intent. Additionally, streamlining customer journeys, enhancing personalization, and major support on migrating to the Braze Customer Engagement Platform, which demanded a structured and automated approach.
Strategic approach, through and through.
To strengthen WynnBet’s organic search presence, we conducted a Keyword Universe Analysis to identify high-opportunity terms and assess the total addressable search market. A robust content strategy was developed to build topical authority and maximize traffic, with each page engineered for first-page rankings.
Additionally, a Topic Expansion Process was implemented, using Google Search Console and keyword data to uncover new growth opportunities. Finally, a strategic link-building initiative was executed to close competitive gaps and boost rankings for high-value keywords.
Results that speak to players.
WynnBet achieved significant growth in organic visibility, tripling the number of keywords ranked on the first page of Google for core topics like roulette, blackjack, and baccarat within just three months.
Alongside this SEO success, improvements in email personalization and automation led to higher open rates, stronger customer retention, and a more engaging user experience. These results not only strengthened WynnBet’s competitive edge but also deepened connections with their players.