More than gaming, MaximBet is a lifestyle.

  • Branding
  • Marketing Strategy & Execution
  • Marketing Creative
  • Content Creation
  • Events & Activations

In partnership with Rukkis, MaximBet was created to disrupt the sports-betting industry and become the leader in online betting and desired real world immersive experiences.

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Rukkis didn't just create a brand; we launched a movement.

MaximBet doesn't just stand out in an industry drowning in sameness, it blows the competition out of the water. Forget cookie-cutter visuals and stale messaging, this is MaximBet! Rukkis created a brand identity that screams boldness, luxury, and fun, perfectly blending the suave sophistication of Maxim Magazine with the high-energy vibe of Vegas meets Miami. Sharp, striking typography and rich, vibrant colors collided with playful, edgy graphics to craft a look that demands attention; and gets it.

Brand guideline binder for Maximbet
Logo for Maximbet
Brand images for Maximbet

Disrupting the market and capturing attention.

Rukkis built a marketing strategy designed to make MaximBet stand out! From entering new, regulated markets, to building the MaximBet brand into a household name, our bold moves and calculated executions created high-impact and attention-grabbing campaigns, with a laser focus on creating buzz. We didn't just market MaximBet, we made it a cultural phenomenon.

Indiana social marketing for Maximbet
Superbowl marketing for Maximbet
Maximbet Play promotion for Maximbet
Black Friday promotion for Maximbet

Turning deep player insights into a winning experience.

This is where the magic happened. Rukkis took MaximBet into the real world with events that blurred the lines between party and spectacle. Exclusive launch parties, A-list celebrity tie-ins (hello, Nicki Minaj, 50 Cent and Fat Joe), and immersive gaming experiences that oozed luxury and excitement; we didn't just activate the brand, we electrified it.

Launch event for Maximbet
Superbowl event for Maximbet
Nicki Minaj for Maximbet

Let's uncover your winning play.