More than gaming, MaximBet is a lifestyle.
- Branding
- Marketing Strategy & Execution
- Marketing Creative
- Content Creation
- Events & Activations
In partnership with Rukkis, MaximBet was created to disrupt the sports-betting industry and become the leader in online betting and desired real world immersive experiences.
Get in touchRukkis didn't just create a brand; we launched a movement.
MaximBet doesn't just stand out in an industry drowning in sameness, it blows the competition out of the water. Forget cookie-cutter visuals and stale messaging, this is MaximBet! Rukkis created a brand identity that screams boldness, luxury, and fun, perfectly blending the suave sophistication of Maxim Magazine with the high-energy vibe of Vegas meets Miami. Sharp, striking typography and rich, vibrant colors collided with playful, edgy graphics to craft a look that demands attention; and gets it.



Disrupting the market and capturing attention.
Rukkis built a marketing strategy designed to make MaximBet stand out! From entering new, regulated markets, to building the MaximBet brand into a household name, our bold moves and calculated executions created high-impact and attention-grabbing campaigns, with a laser focus on creating buzz. We didn't just market MaximBet, we made it a cultural phenomenon.




Turning deep player insights into a winning experience.
This is where the magic happened. Rukkis took MaximBet into the real world with events that blurred the lines between party and spectacle. Exclusive launch parties, A-list celebrity tie-ins (hello, Nicki Minaj, 50 Cent and Fat Joe), and immersive gaming experiences that oozed luxury and excitement; we didn't just activate the brand, we electrified it.


